Posted tagged ‘sales training for non-sales staff’

Is every staff person a salesperson?

February 24, 2009

In this economy, every employee must become a salesperson. You can’t afford to have anyone on staff who isn’t doing some marketing effort.

You may think that accounting, HR, facilities, and other support staff are immune from cementing relationships with customers, encouraging current clients to buy more, or unearthing new opportunities. Even engineers, manufacturing workers and receptionists can step up to have a sales attitude. When trained and incented, these people can become solid lead generators.

But how do you turn someone who doesn’t have a sales personality into someone who seeks out sales possibilities? That’s where we come in. We partner with you to develop a meaningful reward system and give them the knowledge and skills to take the plunge. The concepts can be easy, like expanding their connections in LinkedIn to encouraging them to have upsell conversations any time they interact with a customer.

When people understand that they are not only helping your current and potential customers, but are possibly saving their own jobs, they are motivated to act! But only when given the right resources to be successful.

Review our basic outline here. This can be customized specifically to your company’s target group. Depending on the group’s technical capabilities, we can include how they can appropriately respond to blogs mentioning your company, using Twitter effectively, and expanding their presence at LinkedIn and other professional social media.

Call us today to discuss how we can help you expand your sales force to every employee! 408/998-7977